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Prudence Beecroft is co-owner and exec producer at Odelay Films. She wears many hats, (both proverbially and literally) and likes to balance hard work and G&Ts with green smoothies and yoga, like many producers in advertising!
Odelay was set up in 2017 and since then has been working predominately in the Commercial and Music video industry creating moving image for some wonderful brands and institutions. Odelay has a good energy in the office; people often say they feel like they are walking into someone’s home when they visit; there is lots of laugher and creativity buzzing around which feeds into the work we do.
Odelay prides itself on having a keen eye for talent and being able to nurture fresh filmmakers and artists into successful commercial directors. As a company, Odelay also runs various schemes like The Production Trust in conjunction with The Princes Trust, which helps those from less advantaged background get into the industry. It’s something we do to help give back to and industry that has given us so much. Awards are always nice, and we have some of them, but we hope to make our mark (however small or large) through working with smart, fun people that are proud of what they do.